In this training tutorial we are going to discus about 3 very important things called Page Title, Meta Description and Link Structure , why i am saying these 3 things very important because title, description and URL are shown in search results. As you can see user entered a query “Alertpay in Pakistan” and Google have listed most related contents, in search result the Page title are shown on first line of search result, URL of that page is on second position after the title tag, and then Meta Description of the page.
Create unique, accurate page titles
Title tells both users and search engines about the page, Page titles are displayed in search results & appear in the first line, Words in the title are bold if they appear in the user’s search query This can help users recognize if the page is relevant to their search
Make use of the meta “description”
Meta description gives search engines a summary of your page it might be a sentence or short paragraph or sentence meta Description might be displayed in search results.
Improve the structure of your URLs
Keep in mind Simple-to-understand URLs will convey content information easily and Help better crawling of your documents by search engines. The URL contains relevant words, provides users and search engines with more information than an ID or oddly named parameter would