SEO (Search engine optimization) is a practice for improving your website with respect to the search engine eyes to get rank high, by optimizing your web contents in appropriate way you can get free traffic from search engines like Google and in this post i will talk about SEO optimization basics. Few important tips that are vary easy to implement when starting a new website or your already live ongoing site. i will be to the point. We will go in details in our next lectures.
Why Website/blog Need SEO ?
The majority of web traffic comes from search engines like Google, Bing and yahoo, so if your site is not optimized for search engines you will lost free organic traffic and people will not be able to search your contents.
How Search Engines Work:
Basically Search engines have 3 main functions, Crawling and Indexing a web page and then serving search results by Providing answers to user queries by listing relevant pages from the web.
- Create valuable and unique content, service for your website
For Best result you need very very targeted, VALUABLE content for your visitors. Do a keyword Research and find out that for what your visitors are looking for and give them answers. Go for quality and people will love you.
- Primary and secondary keywords
If possible try to use your both main two keywords within the first 30 words in your page content or in first paragraph.
Too many keywords will not be good for your website in fact they can cause drop of ranking.
- Keyword Research
Keyword research is most important part before you even start a website. use the right keywords/phrases, Target wrong keywords and you will fail. Use Google’s Keyword Tool for research and make your own list for best keywords
- META Title, META tags, META Description
Use your keywords properly and describe all these terms in well defined way.
- Keep your site design simple
Simple designs look professional and load fast, use less images and flash contents and your customers can navigate easily between web pages.
- Directory Submission
Submit your home page include all other important pages to the most popular search engines and directory services.
- Monitor and Track Results
Keep track of changes in search engine algorithms and Use online tools to track of how your website is doing and all other stats. Monitor your competitors and other ranked websites to see what they are doing.
use www.alltheweb.com and enter link yourcompetitor.com to see from where they are getting links and than Try to get links to your website form these pages too. use Webmaster and Analytic tools.
- Use social sites to promote and get traffic for your websites. Also offer some free stuff for your visitors.